Lab
Amazon.
In plain English
Amazon's AI lives within its cloud business, AWS. It makes its own models under the Nova name, and services to build models and create agents. Its best-known AI service is Bedrock, which lets you use models from several leading labs in one place, including Anthropic, Meta and Mistral, though not every lab's models are there. Bedrock also has tools to test and compare models on your own tasks, and built-in guardrails to filter what goes in and out. You need an AWS account to use any of it.
Models to know
Nova 2 Lite, a cost-effective reasoning model. Nova Sonic, a speech-to-speech model built for voice agents. And Nova Multimodal Embeddings, which turns text, documents, images, video and audio into one kind of output, an embedding, so they can all be searched and compared together.
Who's in charge
Andy Jassy, CEO.
Things to be aware of
In many businesses, AWS is already part of the technical backbone, so Bedrock often gets chosen because everything's already there. That isn't necessarily the same as checking it's the best option, so test it on your own work and judge it on its own merit. And not everything is available in every territory on AWS, so double check before assuming anything.